Branding is basically a stereotype that is created to fit a certain company. Some clothing stores will be branded as skater, preppy or goth. Another example is how MMA was branded this violent brawl like entertainment even though now they try to separate themselves from that brand by really focusing on the technique and martial art portion of the fighting to make it look more like something that isn't like a random bloody brawl.
Applied design is known as something that can be used and be designed as well. What i mean by this is it has an everyday function as well as an opportunity for creativity to become part of the finished piece. Applied design can include things like toy designs, way finders, window display designs and so more of the useful things.
Applied design sketches:
Applied design examples:
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