Aesthetics of the extreme is taking a product or imagery and changing it to be more appetizing, but making it more appetizing by designing it to look or act more odd, scary, intense or extreme. For example a resident evil game is extreme because you are fighting zombies and other mutated creatures showing lots of gore. This causes the viewer to be more entertained and in tune with what is going on. The creators have the idea that the viewer will buy it and other products similar to it due to the amount of extremeness. Psychologically this is called psychological mastery where the viewer is somewhat stuck in thought by what they are seeing so they will continue to look at it more so it will be figured out and that feeling of anxiety will go away. To make something more extreme the designer may add typography that is distressed, taboo subjects, heavy outlines, provocative subject matter and heightened lighting.
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