A website that I found that uses aesthetics of the extreme is a energy drink site for the drink No Fear, called No Fear Extreme Energy .co.uk. Of course a site that advertises there energy drinks is going to have an “extreme” look to it. When you think of energy or high amounts of caffeine and sugar you think of things that are intense visually. The site uses the color black for the background and red and white as the text making the text stand out well. The top of the page shows a snowboarder in red and a dirt bike rider as well which goes well with the whole using energy drinks to perform in extreme sports. The website also uses a style of text that looks as if certain portions of the letters are missing or faded out giving it more detail . A lot of the white text has a heavy outline of red with uneven streaks of black running through it giving it that horror film dvd cover sort of look to it and adding a lot more detail to the page. On the main page there’s a flashing advertisement image that flickers quickly to the next showing the main drink and a flashing skull with wings then saying the words no fear afterwards, this fast flickering image adds more to the theme of the effects of energy drinks speeding up the heart rate making it match with the image, this is what I think. The whole page is an eyeful and is just very intense visually, I personally think it goes well with the type of product they are trying to sell as well.
http://www.drinknofear.co.uk/
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